3 Ways To Stretch Your Online Paid Advertising Budget Paid advertising can be an effective way to generate clicks, calls, sales and traffic if you have the right strategy or it can be a big waste of money. See why.
5 Things Complicating Online Marketing For Local Businesses Online marketing is a must for local business but many don’t know where to start and want to focus on first. Here’s what’s making it more complex. There are 5 things that
Search engine marketing aka SEM is the process of marketing your website to the search engines so your web pages show near the top of the search results. Many different methods and techniques are used to market your site to
I wrote an article recent that asked whether PPC or SEO was better and why the answer is important to you and your marketing plan. This is a continuation of my research into PPC. I may or may not have
The debate over whether organic search or PPC (Pay Per Click) is better has been ongoing for quite some time. Your testing gives the answer for you. Organic Search Organic search refers to the natural results found on the search